Fake Blood
Few DJs have truly trashed the rulebook like Fake Blood. When his remixes snuck onto the dance scene in 2008, he shied away from the spotlight and, like a dancefloor ninja, managed to keep his identity firmly under wraps. There were no gimmicks, no stadium-sized headpieces or fancy dress masks to obscure him, just a desire for club heads to absorb his music without any preconceptions.

Consequently, the Internet exploded as blogs rushed to try and uncover him first. Some argued that he was Fatboy Slim or Switch; others teased that it was Tiësto. Erol Alkan got in on the act too, and mischievously sparked a rumour in the NME that Fake Blood was, in fact, Soulwax. The mystery was so great that even Radio 1 queen bee Annie Mac had no idea who he was.

"In the beginning, I didn’t have any publicity, I didn’t have any photos and I didn’t make any merchandise, so people filled the vacuum themselves," he says. “They started websites to speculate about my identity; they turned up to my gigs in homemade T-shirts, necklaces and gas masks and sunglasses drenched in blood. I stepped out of that world and they stepped into it, as if they’d created part of it. That inclusiveness has been one of my favourite things about doing this."

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